Sites in REALTOR.com's® Virtual Tour Distribution Network include national real estate portals such as Homes.com and Homeseekers.com; national franchise brand sites such as ColdwellBanker.com, Century21.com, ERA.com, LongandFoster.com, PrudentialRealEstate.com, RealtyExecutives.com, and REMAX.com; hundreds of regional and local broker and office sites; and numerous affiliated agent sites.
"The value in posting a virtual tour to REALTOR.com® goes beyond the tremendous exposure received on the site itself - it now extends to just about anywhere a REALTOR® has their listing displayed online," said Jonathan Greenblatt, Vice President, Imaging. "REALTORS® will find our virtual tours are perhaps the most cost-effective and consumer-friendly online marketing tool on the Internet. When a REALTOR® uses the Virtual Tour Distribution Network, they are ensuring that their sellers' properties are viewed by the largest possible audience of potential buyers."
"This is an easy and inexpensive differentiator for virtual tour providers, a value they can pass on to their customers," said Greenblatt. Currently, more than 100 companies offer distribution of their virtual tours on REALTOR.com® including two-dozen national brands.
Virtual tours on REALTOR.com® already benefit from exposure to more than 5.2 million monthly visitors and the site sees approximately 13 million page views per day.* In addition, through partnerships, virtual tours on REALTOR.com® are displayed on sites where it powers the real estate listings including America Online, Excite, Netscape, CompuServe, iWon, Juno and NetZero; newspapers such as The Wall Street Journal; and, local television Web sites including network-affiliate sites in 39 local markets across the country through Internet Broadcast Systems.
Importantly, according to a REALTOR.com® visitor survey last year, consumers are 40 percent more likely to view a listing with a virtual tour than listings without. REALTOR.com® also features a "Virtual Tours First" search function where consumers can prioritize the display of listings with virtual tours on top. |